Don leads the company’s growing creative services division, focusing on digital storytelling and fan engagement and supporting KMH customers with a tailored experiential approach that complements the team’s system integration services.

A sports and media industry veteran, Don brings decades of digital media experience to KMH Integration as the system integrator continues to expand its operations across a range of markets, from sports and broadcast to media and entertainment, education, corporate, and financial.

Don was previously Senior VP and Executive Producer for the New York Giants, where he continually re-invented the team’s in-house content and production workflows, creating dynamic gameday and branded content to enhance the fan experience. Most recently, Sperling oversaw “Giants 100,” marking the team’s 100th season anniversary with a series of digital and broadcast initiatives, events, and in-person experiential activations to commemorate the year-long celebration.

Previously, Don was the SVP and Executive Producer of NBA Entertainment. He created and developed “NBA Inside Stuff,” NBC’s extremely successful series. “NBA Inside Stuff” is recognized as being the first show to have an innovative influence on sports entertainment programming aimed at the teen demographic. The series was recently inducted into the Basketball Hall of Fame as a significant contributor.

With customers’ expectations changing as they explore new ways to enhance their brand and increase their visibility, Don’s unique end-user perspective helps the KMH team provide the direction and guidance to close the gaps between turning their goals into reality.